Agenda

9:00	Registration and coffee
9:30	Welcome	Mike Hutt, Virginia Marine Products Board
9:35	Oyster situation report	Karen Hudson, Virginia Sea Grant/VIMS Dan Kauffman, VA Tech
10:00	Keynote Presentation The good, the bad, and the ugly: What consumers want from the wide world of oysters	Robb Walsh, Texas food writer extraordinaire and oyster lover
10:45	Break
11:00	Shore and workshop participants taste oysters and develop sensory profiles	Shore Gregory, Island Creek Oysters
11:45	Lunch
12:45	The importance of branding	Skip Bennett Shore Gregory Island Creek Oysters
1:15	Getting customers interested in oysters	Richard Martin and Luke LaBell, Wegmans
1:45	Installing oyster programs in restaurants	Phil Muth J.J. McDonnell Seafood
2:15	Oysters and the local food revival	Chef Ris Lacoste, Ris, DC
2:45	Break
3:00	Using social and electronic media to build brand awareness	Chris Sherman, Island Creek Oysters
4:30	Summary and evaluation
4:45	Halfshell cocktail hour
6:00	Adjourn